I simply love packaging and building something with my hands. When I made this package, I was smoking a lot and I wanted to create a special Ferrari edition package just for me. I was also a big formula one fan at that time and supported Ferrari.
Each carton contains 10 packs. When the packs are lined up they form an image of a the car that is on the back of that pack. Each flavor has a different car at the back. On the front there is a die cut on the visor. The user can see the cigarettes through this die cut. When the cigarettes start running out the user will see a face behind. This face belongs to a Ferrari driver and it is a sticker that can be found inside the pack.